Recruitment CRM, or Candidate Relationship Management software helps businesses streamline their hiring processes. This software helps hiring teams engage and nurture candidates throughout the recruitment journey, and automatically filters applications for hiring managers so they can find the right person for the job. Here are 10 reasons to get a recruitment CRM for your business.
1. Candidate sourcing
Companies can use a recruitment marketing CRM to store the details of interested jobseekers at the top of the recruitment funnel, before they apply for a role. CRM software tracks data about the platforms where the leading applicants are looking, so hiring managers can spend less time searching, and more time hiring.
Additionally, by linking your CRM to your careers site, interested candidates can input their information to easily stay informed about future positions.
2. More engaged candidates
A recruitment marketing CRM keeps candidates in the know throughout each stage of the hiring process, so they don’t feel like just another number. Using CRM software provides every candidate with an engaging and personalized experience thanks to automatically-generated emails that can be personalized by name, talent group, location, demographic and more. These automated emails keep the applicant informed and in the loop at every stage of the hiring journey. Candidates can have questions answered by a chatbot, or other automated response applications, and can receive feedback and status updates through the recruitment marketing CRM software.
3. CRM analytics
A CRM provides analytics to track valuable metrics such as time-to-fill a vacant position, application-filling time, and applicants-per-opening. These metrics save a hiring manager time and let them know of things they need to refine, such as if it’s taking too long to fill roles, if not enough potential candidates are being reached, or if an application form is too long and complicated for jobseekers to complete.
4. Reduced time-to-fill ratio
With the automation that a CRM provides, positions can be filled faster, reducing the time-to-fill rate for your business. Less time is spent on the administrative side of the hiring process, and more time is spent getting to know the candidate better. Irrelevant resumes are filtered out so hiring managers can immediately surface the candidates they are interested in pursuing further. This leads to quicker hires and better results.
5. Better referrals
Applicants remember a positive hiring experience and often share that information with people they know. Regardless of whether they get a job offer, applicants who are satisfied with their candidate experience are more than twice as likely to recommend the hiring organization to others, compared with those who were not satisfied (62% vs. 28%). Using a CRM allows organizations to provide candidates with an engaging, user-friendly application process which leaves them with a great impression of the company. By providing a streamlined and communicative experience for applicants, they are more likely to refer others, which can fill your talent pool with high-quality candidates.
6. Less paperwork
With a recruitment marketing CRM, there is less paperwork to deal with since all the data is stored in the software. Candidates fill out forms online, and the software stores that information for when hiring managers need it. This negates any need for sifting through paperwork and wasting resources, and creates a more efficient process for recruitment managers.
7. Effective collaboration
Recruitment team members can greatly benefit from CRM software, as it increases collaboration among the hiring team. Using one centralized database, each team member can stay updated on a specific candidate’s progress, and view the status of all open roles. This increases collaboration, facilitates conversation between recruitment team members, and keeps everybody in the know.
8. Automation and unification
Using a CRM helps unify the entire recruiting process across a company. According to OpenGeeksLab, businesses using a CRM benefit from the various automated features and data entering, processing, and output template options, which convert data into information that is unified and easy to understand.
9. Reduced expenses
While the recruitment process is generally considered one of the most time-consuming and expensive business procedures, those expenses are greatly reduced by using a CRM. With the software’s automation and straightforward processes, hiring managers don’t have to spend as much time doing manual work, and instead can focus their efforts on creating a better experience for candidates to find the right person for the role.
10. Improved interviewing process
Among other improvements, the interviewing process is enhanced when using a CRM. This is thanks to its filters and pre-screening automation which help to source a candidate who is well-suited for the role. The software quickly filters out the candidates who aren’t a good fit, saving both the company and the applicant time.
Businesses looking to find stronger talent and streamline their hiring process should consider Clinch. With Clinch, your company can optimize your hiring process and source better applicants using smart career sites, automated communication, a customizable CRM, and more. Learn how Clinch could benefit your company with a 3-minute tour.
