Watch now: Is your career site helping or hurting your employer brand?
This is what we know: Your employer brand is how you differentiate yourself as an employer. A candidate or prospect should look at your social media channels and career site and come away with a crystal clear picture of why they should (or shouldn’t) want to work for you. But this is a deeply subjective process, which might explain why these channels tend to sound very similar, which isn’t serving your brand.
In this workshop, James Ellis will show his model for evaluating digital employer brand activation so that you have a new tool with which to consider what you should be talking about on your career site and social channels that will build that intentional and crystal clear clear picture of your employer brand.
You will learn:
- How to think about your own employer brand more effectively
- What factors go into how a candidate looks at your brand materials
- How to evaluate your own brand content to maximize impact and value
