We’re on the cusp of a new age of hiring. In a competitive talent market, and with increasing pressure on budgets, hiring teams need to find new ways to streamline their talent acquisition processes —to ‘do more with less’. Enter: Artificial Intelligence (AI). The introduction of ChatGPT and similar AI-based tools has thrust AI into the mainstream spotlight. And it isn’t just hype: utilizing AI in recruiting can save time, boost candidate experience, encourage diversity, and reduce costs. The technology is emerging and rapidly evolving —and teams are eager to see the impact. Let’s break down how hiring teams can use AI to support their hiring efforts.
We’ll cover:
- What is AI, and why does it matter in recruiting?
- Types of AI recruiting tools
- How recruiters can use AI to streamline their workflows
- The future of recruiting
What is AI, and why does it matter in recruiting?
With the explosion of ChatGPT, most people are now familiar with what AI is in the simplest form: a program designed to solve problems. But, the applications of these types of technologies are still being explored. In recruiting, AI can support HR professionals to source, select and hire new team members, speed up their workflows, engage target talent segments, and drive ROI. These tools can help boost candidate experience and automate repetitive tasks —like resume scanning, interview scheduling, screening, or answering FAQs. With the right tools, companies are able to boost productivity and hire the best talent, faster.
Types of AI Recruiting Tools
Around 88% of companies already use AI in their human resource department. The traditional recruitment process can be time-consuming and arduous. But, including AI tools in your recruiting can automate a range of tasks, giving you and your team time back in your day to focus on what matters: securing great candidates. Some AI-powered hiring tools include:
AI-powered career sites
Career sites backed by AI technology can give candidates a personalised experience based on things like their browsing behavior and location. These can lead to an uplift in application numbers, as jobseekers will be presented with targeted content, information, and roles. This personalised experience helps convert interest into applications, boosting career site conversions.
HR chatbots
Chatbots deliver quick, engaging, and personalised conversations to candidates throughout the entire talent acquisition process. HR chatbots use natural, human language and understanding to provide appropriate responses and recommendations based on the context of the conversation. Clinch chatbots use AI to route jobseekers to relevant Q&A content or FAQs based on their questions, providing self-service answers before they need to talk to your recruiters.
Talent sourcing
Gone are the days of recruiters scrolling endlessly through LinkedIn to find the right candidate. Now, increasing numbers of tools such as PeopleGPT are appearing, which help recruiters fast-track their sourcing. These tools use AI to create smart searches from publicly available data from LinkedIn, Github and other platforms to quickly build lists of suitable candidates.
Candidate screening
AI-powered tools can help to automate candidate screening. From scanning resumes for key information, to candidate scoring and skills matching, it can help talent teams quickly work through applications and find the right applicant, faster. The automation of candidate screening can also increase diversity amongst the talent pool and eliminate exclusion due to human bias. McKinsey found that the most diverse companies are more likely than ever to outperform non-diverse companies. This is leading more organisations to refocus their efforts on diversity and inclusion, with the support of technology.
Interview companions
Interview companions are innovative AI tools that enhance the efficiency and effectiveness of interviews for hiring teams. Many companies are experimenting with interview companions using AI-powerhouse ChatGPT, ranging from customised prompts, note-taking, and summarisation features, which allow hiring managers to zoom in on the right candidates and their skills, reducing human bias and speeding up time-to-hire.
Automated workflows
No matter what stage of a hiring workflow you look at, there’s a tool that can automate at least some of it. Things like always-on job alerts, text-to-apply tools, and automated candidate communications can help recruiters save time while delivering high-quality candidate experiences.
And more
There are new tools emerging every day and companies experimenting with new ways to use AI, automate processes and create a more seamless hiring experience.
How recruiters can use AI and automation to streamline their workflows
The Clinch Recruitment Marketing suite uses AI and automation to speed up applicant conversions from interest through to application. How? By empowering recruiters to create set-and-forget workflows to automate manual tasks, and provide a personalised experience to jobseekers. Clinch can help by supporting teams to:
Attract the right applicants
Clinch career sites are powered by AI to provide candidates with a personalised experience. You can show relevant content and job listings to boost conversion rates, capture visitor interest with custom calls-to-action, and trigger workflows to feed candidates into pipelines or talent segments within your CRM.
Increase conversion
From tailored job alerts to incomplete application reminders, the automation of manual tasks leads to fast-tracked recruiting. Create pipelines, sort, filter, and tag candidates with a single click using set-and-forget workflows to bring your time-to-hire down.
Boost candidate experience
With automated candidate communications, chatbots, and text-to-apply tools, Clinch empowers talent teams to create set-and-forget workflows that support a great candidate experience. Jobseekers can ask questions and get answers in real-time, with always-on FAQs.
The future of recruiting:
Recruiters are embracing AI to save time, reduce bias and enhance the candidate experience. The use of AI in business will continue to rise, but fear not: it won’t be able to replace the role of talent teams any time soon. While many AI tools are designed to speed up the hiring process and reduce bias: these tools aren’t perfect. They’re a great addition to your toolkit, but at the end of the day, some decisions need to be made by a human. Not all AI is created equal, and there are some risks associated with relying too heavily on AI in decision-making. As with all new technology, it’s important to take a test-and-learn approach, focus on the data and maintain an impartial view. That way, you can use AI to boost ROI and supercharge your approach, without compromising your hiring process.
